About the course
This programme has been designed for those who aspire to a career or advanced study in marketing. It will prepare you to respond to the marketing challenges posed by today's global business environment. Our pathways allow you to specialise in marketing strategy or digital marketing, or to pursue a broader marketing degree programme.
It provides analytical and business-focused curriculum to develop your skills as an innovative and strategic manager. A core course in the foundations of business management will also develop your knowledge of the contexts in which marketing managers can drive forward organizational goals
Who is this programme for?
This programme is for you if:
Assessment and feedback
Individual written assignments. Students are given formal written feedback on most coursework assignments submitted during the programme. The style and content of this feedback is dependent on the style of assessment.